Following the sudden, sharp shock of Covid-19, Out of Home is re-emerging as a compelling force for brands to engage with consumers. Numerous data sources indicate a rapidly growing audience across OOH’s key touchpoints – Roadside, Retail, Transport and Leisure. As we enter the latter stages of the reopening of society, a clear sense of optimism prevails.
In this session, Aoife Hudson (Kinetic) and Colum Harmon (PML Group) explore how OOH is perfectly placed to understand and plan for the evolving changes in audience behaviour and, in a future where context will be king, they look at how smart dynamic content will make meaningful moments for receptive consumers.
As consumers rediscover the joy of the Outdoors, they’ll demonstrate how brands can reconnect with their audiences via this trusted and powerful medium.