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Planning Like A Street Fighter: Saving Great Ideas With Comms Planning
Exclusively for IAPI members:

The amount of great ideas that die every year is a travesty. 

Comms Planning can play an amazing role to help protect great ideas however it's not pretty. It's rough, political and a thankless task. 

In this presentation, Julian Cole will talk through a couple of outputs that a planner can create (comms framework, storify the idea, campaign ecosystems and blueprints) beyond the brief to help save great work.

Jul 9, 2020 11:30 AM in Dublin

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