Exclusively for IAPI members:
The amount of great ideas that die every year is a travesty.
Comms Planning can play an amazing role to help protect great ideas however it's not pretty. It's rough, political and a thankless task.
In this presentation, Julian Cole will talk through a couple of outputs that a planner can create (comms framework, storify the idea, campaign ecosystems and blueprints) beyond the brief to help save great work.